Wednesday, April 14, 2010

Micro Chain? Say What Now... Jo Mama

In my quest to try all the coffee places in my new work neighborhood, I stumbled into Joe The Art of Coffee.  Every morning in Grand Central Station there is a long line of midtown workers waiting in line for this artsy coffee.  I figured this place must be good if there is such a long line and many other coffee options to chose from in the area.   When I walked by today at around 11 am the line was not long so I figured this was my shot (pun) to try this shop.  I walked up to the barista and said, excuse me is this a chain.  He looked and me kinda confused and said well there are 5 locations in Manhattan, so I guess it is a microchain.  A microchain??? I never heard this term before, do I love it or do I find it too elitist.  I have decided I love it, and will embrace it as my own.  Microchain, hmmm so Dos Caminos, mircochain, Mc Donalds chain.  Got it!
Anyway, I didnt really love the coffee and think that my Machiatto is much better.  Besides all your standard coffee drinks they serve muffins, coffee and other baked treats from local bake shops like the Sullivan St. Bakery.  How microchain of them to do something like that!

Oh, I checked out their website and they feature bios and pictures of all of the baristas.  Because of that, I shall post some of their pictures on my blog.  Baristas, you are famous now!!!!!!!!!!!!
Meet-- Luke Folger, he doesn't actually drink Folgers

Here is Jessica, she went to Wellesley, and lived in Spain.  Wow.


Debbie Bello said...

I love the idea of a "microchain" it means that a local business is flourishing. You get the convenience of getting things that you love in a wider area, yet maintain that one of a kind corner coffee shop feel.

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